In 1821 he completed his independent creation of a Cherokee syllabary, making reading and writing in Cherokee possible. This was the only time in recorded history that a member of a non-literate people independently created an effective writing system. After seeing its worth, the people of the Cherokee Nation rapidly began to use his syllabary and officially adopted it in 1825. Their literacy rate quickly surpassed that of surrounding European-American settlers.

...Strong Medicine

So began the mission that consumed Sequoyah, great scholar of the Cherokee Nation, almost two centuries ago. After many years and countless setbacks, Sequoyah triumphed with the development of a syllabary -- 86 symbols that represent all the sounds of the Cherokee tongue. It was the first written language of his people.

He knew that the Cherokee people and their lands were in jeopardy of domination by other cultures. And he understood that only by creating a written language could his people maintain their identity and independence. Syllabary, enabled the Cherokee to communicate across great distances to preserve their way of life -- empowering them to speak with one voice, as one people.

Our mission at The JacksonHeath Group has much in common with the one that challenged Sequoyah. We know that effective communications truly is strong medicine -- the key to any successful enterprise. To be effective -- especially when your audiences are diverse -- you must speak with one voice.

Today's markets are even more fragmented than were the Cherokee tribes of Sequoyah's day. Communicating effectively means packaging the message to fit your audience. Yesterday's boilerplate approaches to marketing communications are as outdated as smoke signals. What works well with one market may widely miss the mark with another. JacksonHeath knows how to reach diverse audiences. We make sure your message isn't fragmented, just because your markets are.

But effective, targeted public relations aren’t all that sets JacksonHeath apart.